Surf excel biography

Surf Excel is a popular brand of laundry detergent that has been trusted by millions of people around the world for its superior cleaning power and gentle care for clothes. In this section, we will delve into the history of Surf Excel and how it has evolved over the years to become the go-to choice for many households.

The Beginnings 

Surf Excel was first introduced in the market in 1959 by Hindustan Unilever Limited, a leading consumer goods company.

It was launched as a revolutionary detergent powder that promised to not only remove tough stains but also keep the colors of clothes bright and vibrant. The brand quickly gained popularity and became a household name in India.

Continuous Innovation

Over the years, Surf Excel has continued to innovate and improve its products to meet the changing needs of consumers.

The brand has introduced various variants such as Surf Excel Quick Wash, Surf Excel Matic, and Surf Excel Easy Wash, each designed to cater to specific requirements